Almost everything we do in this life is due to a need of ascending ourselves, to perpetuate us in time. The need to reach eternity is inherent to the human being since the beginning of the Ages.

A rich man will order a statue to be remembered in his village throughout the ages.

A poor man, who will not have the means to create his statue, will seek to have many children to perpetuate his genes so that they remember and tell his stories when he no longer lives.

The great pharaohs built pyramids to preserve their bodies and thus be able to revive throughout eternity.

The Aztecs, and the current Mexicans, celebrated, and still celebrate, the Day of the Dead, to remember all the relatives they lost.

A devotee will make offerings to the gods to achieve eternal life in paradise (no matter his religion).

An atheist or agnostic wants to be remembered for his achievements in life.

Without wanting to fall in topics, these kind of stories are just some examples of human behavior that constantly seeks to live forever, or at least never fall into oblivion. Give an eternal meaning to the life of each one of us.

This unceasing quest for ascension manifests itself in thousands of ways. In religion, in war, in business, in any profession, in family life ... But Whatever its expressive form, Art is always there and standing out above all of them. In such a way that most religions, already since Ancient Egypt, succumbed to the temptation to let human beings create Art and Beauty, instead of reserving the gift of creation to God.

And that phenomenon raised another dilemma and generated a question unanswered for centuries: Is Art at the service of the divine, or did Art itself become divine?

In a society that is becoming secular and with fewer and fewer divine references, the phenomenon of mass and viral communication began creating artists seen almost as demigods - but still without having answered an old question: Do human beings worship what the different shapes of art represent, or do they worship artists and art shapes themselves?

Several artists came to my atelier, mainly from the world of music, cinema and television, although I have also had clients from the world of literature or fine arts. Some of these artists are already very famous, others still in process, but the hours I spent with all of them gave me a deep knowledge of what the Art market is - not about the Art itself, because I also studied art, before my career as a fashion designer, but about the art market.

Considering everything I observed and learned from these people, in addition to the dilemma I mentioned before, new questions arose in my head: Where does artistic creation really begin? What does talent have to do with recognition? When does one become an artist?

As I have said thousands of times, Lorena Panea does not pay to dress anyone, no matter how famous she is. All the artists that come to my studio come on their own will. This always gave me the advantage of meeting incipient artists, other emerging (before being famous) and others already famous, but always from an open and sincere perspective. And also gave me the advantage of understanding all the difficulties these women faced when going through to stardom.

There is something I do observe often. I have seen how idolatrous behavior has evolved around several of these artists, while others do not end up achieving the same recognition, and not necessarily because of inferior talent.

The art market is usually the reason. The best film or TV producer, the largest record label, a network of international art galleries ... Mega companies that can open all doors, but oblige an artist to marry the devil and stop owning himself his own creations. The price to pay is to prostitute their own creations, to reach the masses - those who idolize anything, but value nothing.

Then I ask another question: is that still Art?

Although the erotism of fame and power is commonly enough to turn anyone into a massive reference - that is, with recognition - that is not always aligned with artistic creation - that is, with talent.

Interestingly, the artistic world that has the label of being very bohemian, open or inclusive, often strongly rejects any form of artistic prostitution.

In fact, art serves to criticize society, generate beauty where it is least expected or simply express feelings - but in no case can art be used for economic interests, because that immediately makes it "non-art."

Because that is an artist. An artist creates on the street, on stage, in a studio, in a workshop, an atelier, a catwalk or on a napkin.

An artist is someone who will never know everything, but never loses the need to continue evolving, over money, fame, or even a comfortable life, without anxiety or hurry. Like a demigod.

Because prostituted art will never be art. Because only freedom can create art. Because, as Ingmar Bergman said: only Art can make the human being live forever.

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