After reading a book by British Caryn Franklin, one of the greatest fashion experts worldwide, who directed and presented during 12 years one of the most important fashion television programs in the United Kingdom - The
Clothes Show on the BBC -, I am forced to use his references mixed with my words, to define my vision and make a serious reflection on what it is, where the best thing should be fashion world.
How have you already noticed, and even if you have forgotten During the last years, the relationship between humans and clothing goes far beyond the functions of heat, protection or shelter. This relationship is rather a rich language with a lot of social meaning, which translates into recognition of power and can increase the identity of the individual or collective. In my opinion, and also Caryn's, Fashion is why the Great democracy because it adds topicality and importance to clothes that are fine and elegant, regardless of class hierarchies.
However, the changes that have affected the recent world have led to a different dynamic, very well used by mass production brands that seek to conquer and possess the will of the consumer. The human desire for beautification is now turned into money by short-lived fashions.
When I hear someone saying that "he doesn't follow fashion," what that person is saying, and doesn't know what he is saying, is that he doesn't do it consciously, because in reality their tastes are constantly being influenced by what they see in those who are references to themselves or identify as peersWhen these references and peers are also currently involved in a marketing full of subtle messages, thought or not, that indicate how to dress. As Caryn says, young people today see more photos of surreal beauty during a day on Instagram than what their parents could see throughout adolescence. Clothing brands produce industrial quantities of each garment in Asian workshops, to sell in stores spectacularly designed to convince you that this is a special garment, when there are at least one other 1499 exactly the same all over the world. More than 90% of multibrand clothing stores in Spain are supplied in Chinese warehouses in Fuenlabrada, polygons that are larger than the capital of Extremadura and that sell the clothing produced by the same Asian mass production workshops and the same everywhere . With the excuse of the crisis, we look for extremely cheap clothes (and consequently of quite poor quality) It lasts no more than one season, clogging our closets and later filling up pits with our short-lived whims. Most women try to carve their bodies to fit into mass-produced clothes and have come to hear the ridiculous claim that custom clothing should be cheaper than ready-made clothes.
It is then that I wonder: are we going in the best direction when looking for our identity?
Great contemporary designers such as Vivienne Westwood, John Galliano or Alexander McQueen have created, or still create, garments designed for the individuality of women and to last several years, under the principles of sustainability and fair trade. And all this without anxieties of supernatural beauty, complexes with the body or obsession with the baratero because in the end they create goods that remain current in time. That is Authenticity, Uniqueness and Power, the three principles that have governed Fashion for more than 5.000 years and that throughout history have made the activity of creating a garment an Art.