I often refer to the impact that the new generation of the world is having on the world. Millennials - all those born between the years 80 and the beginning of the new millennium (in which I myself included). On a global level, This generation is characterized by having had computers since childhood, having grown up with the Internet, experienced a period of bonanza and more recently went through the entire global economic crisis. These, among other reasons, made this kind of people they tend to believe little in institutions, less and less follow traditions or customs, have become less materialistic and more conscious, and prefer experiences rather than possessions.
As everything that affects the world also affects Fashion, obviously the designs must not be alien to this new social dynamic. However, this impact is even clearer when we talk about Fashion Brides. Surely you have already seen my latest collections. The title they bear tells them: “Silvestre” and “Imperfecta”, full of dresses of simple cuts, far from the ostentation of yesteryear because the Bride of today no longer wants to feel disguised.
2 of every 3 weddings in Spain are already civilians. As I have stores in Catalonia and Extremadura, I usually say that I know the entire Fashion cycle in Spain and that is also clear in the nuptial thing: in Catalonia 84% of weddings are already civil (and in some regions between 90% and 100%) while in Extremadura, civil weddings are already a majority but are slightly above 50% of total weddings. Anyway, we must clarify that 10 years ago, civil weddings in Extremadura were only 22% of total weddings, so the trend is clear and is also reaching the colist region of Spain. But…
Why does the evolution of fashion styles occur at different rates in the same country? Why young Millennials, of the same age range, they become so progressive in some areas and in others they continue to behave like the generation of their parents (the Baby boomers)?
I didn't realize the answer until I started designing dresses for brides.
A great Spanish designer once told me: “Lorena, do you know why there are more men than women designers?… Because while a man tends to have a global and conceptual vision of a woman, a woman tends to reflect and compare with the others, so she tends to advise others with a style that favors herself instead of focusing on what other women are as people. ”
Since I had this reflection, I removed from my head any predefined style and I focused solely and exclusively on each of the clients who come to me, asking them how they define themselves as women, what are their tastes, lifestyle and what message they want to convey with the dress they request.. And what I design for them is based on that and not based on what I like or would wear. This was one of the factors that made me a designer.
Returning to the brides, imagine the process of deciding the dress. Not only is it usually one of the most important topics of the wedding, but it is also usually the topic that most people think about and get into. A bride usually goes to the wedding dress shop with her mother, the aunt, sometimes with the grandmother, the great-grandmother, the mother-in-law and some more than the brotherhood caught on the road ... Then, for what I explained before, each one will like the dress that each one would wear herself. Obviously, they are usually ladies much older than the bride and as such the generational difference also implies very outdated cultures and tastes - and this style gap is much more pronounced if we are comparing the Baby Boomer generation (which is characterized by materialism, dedication of his life to work, and roots to traditions) with the generation Millenial (As I said at the beginning, it focuses on experiences, on the immediate and small pleasures).
Sure… My dresses do not usually like any woman with more than 50 years and usually love any woman with less than 40, so brides often look for these types of designs, while mothers try to convince them to dress up as Disney princesses.
In the end, in a medium like Barcelona this happens less since there are more people living independently, many of these women with their family miles away, so obviously at many times they have had to make decisions for themselves, since either because they have not been able to be accompanied by their family or because they are used to managing themselves - in fact, when I show you some of my LORENAPANEA brides this year, you will see that most of them are for weddings everywhere not only from Spain but also from the world, from Thailand to Iceland ...
On the other hand, in a medium like Extremadura, where the level of isolation, poverty and unemployment is much higher, we find that many of those young people who get married, in doing so, is the first time they leave the family nest. It also happens that they usually live in neighborhoods very close to their family or in the same city so obviously the contact and influence of the family itself is much more latent - although I also notice that more and more Extremaduran brides also want to part with traditions and have less ostentatious weddings and more originality and intimacy.
And obviously, all this also depends on the personality of each one in imposing their style o let yourself be influenced, although I also understand that it is often family members who pay for the bride's dress and as such anyone would like to please who has made such a gift. It is a generational crossing, but I think that when a woman gets married, the only thing that should matter on that day is what she and her future partner want. It is very selfish that a family member tries to impose his taste above what the bride herself wants. It is HIS moment, and wanting to reflect on your daughter what one would like to be, no matter how well intended, has no place in current generations and you have to let the wedding dress cut the umbilical cord.