Phone
656974277
Contact
lp@lorenapanea.com
Opening times

Mon-Fri, 10h-14 / 17h-20h

SAB appointment

Address / Location

Torrent de l'olla 110

Barcelona

Torrent de l'olla 110

Barcelona

Mon-Fri, 10h-14 / 17h-20h

SAB appointment

What nobody tells you about fashion
· ·

What nobody tells you about fashion

· ·

The real Madrid Fashion Week is in Fuenlabrada

Now that the glamorous Mercedes Benz - Fashion Week Madrid is approaching, we will hear on the TV and in the big bullshit newspapers like “Spanish fashion is strong”, “the Made in Spain it's a seal of quality ”,“ people prefer Made in Spain", bla bla bla…

Nothing so far from reality ... Anyone who has been assiduously a week of Madrid fashion, or simply accompany the news, knows that the number of visitors to the textile fair has fallen by half and the sales of the stalls to much less . Come on, that even the IFEMA organization has had to combine the textile fair with that of footwear and accessories, to avoid it being noticed even more ...

I am going to tell you what all people already know but nobody seems to know: between 95% and 100% of the clothes you have in your closet is Made in China, Made in Bangladesh or Made in any of these exotic countries in the that until very recently there have been controversies with human rights violations, child exploitation or an accident that has killed dozens of workers due to lack of job security ...

I don't just mean the clothes that you buy in the big chains or of global brands, such as Zara, Mango, Pronovias, etc. The clothes you buy in the neighborhood stores of a lifetime are also imported from these countries.

Haven't you noticed that now the same dress is in 3 or 4 stores in the same area ?! Or has it not happened to you to have bought such a cute dress in the store so cuki that you love it and then see the same one in a Chinese store, at half price?

The reason why this happens is very simple: if you go through Fuenlabrada, there are industrial estates (larger than most Spanish towns), totally Chinese, where ALL Spanish stores are currently going to buy the clothes they sell, Many times in cash and without invoice. There you can find ALL the clothes that your favorite store currently has - both the cute clothes that the most fashionable store of the town has as well as the latest collections of the main chains, because the same workshops that they manufacture for these, also produce a few more and take the opportunity to sell them in their ships in Fuenla, 10 times cheaper.

In addition, it is no longer worth just looking at the label to make sure where the garment comes from. From these same polygons already start coming out garments for example Made in Italy or Made in France, but at equally Asian prices - something economically impossible, since a Chinese salary would not give even to pay a room anywhere in Europe.

The trick? There are two:

1) Enslaving immigrants in Europe in the 21st century;

2) Using means that nothing is illegal, although a bit dirty - for example, making the garment in China, leaving a couple of seams to sew, taking the garment to a European country, paying less customs because the garment “is not finished and it will generate work for Europeans ”, finish the 2 seams there and so they can already label it Made in EU.

Surprised ?! But ... Do you not know any seamstress who has lost his job in recent years?

In Extremadura for example, the region with the lowest labor costs in Spain, closed more than 60% of the garment shops ... And that in the region produced some of the most expensive brands in the country.

And you did not fall into the error of blaming the economic crisis, because clothing sales in Spain did not fall more than 20%, during this period.

But let's stop populism. Do not take my words for any kind of racism or xenophobia towards the Chinese or any other country, nor is it less fashion
wear garments made in China, nor is it necessarily of worse quality. I have seen Chinese clothes much better than some Spanish clothes (if it was really Spanish clothes ...).

The problems are other, less intuitive:

1) probably that garment had a cost so cheap that the store is selling it to you 5 or 10 times more expensive than its real cost, which is to deceive you (for example it is easy to find AUTHENTIC wedding dresses for 300 euros, than in western stores they cost 3000 ...);

2) the consumer who buys the garment should ask if the garment has had a production process that respects human rights and safety at work;

3) the consumer who buys the garment should ask if buying that garment is contributing correctly to the development of the countries where it was produced;

4) the consumer who buys the garment should ask if by buying that garment we are not causing a negative effect on the employment and economy of many areas of Spain, such as Extremadura or Galicia.

To avoid these problems, what you can do is inform yourself about the brand of the garment you buy or ask directly to the store where the garment comes from and how it was produced. To do that would make the world a better place. And if they don't know how to answer you, or they're not professionals or they're hiding the truth from you.

But again, nothing happens with Made in China or any other country, as long as it is done under the rules of Fair Trade and sold at a price that does not fool clients.

It is only a matter of which, the next time you go to buy clothes, you ask yourself if your "second skin" has the same values ​​with which you identify.