Phone
656974277
Contact
lp@lorenapanea.com
Opening times

Mon-Fri, 10h-14 / 17h-20h

SAB appointment

Address / Location

Torrent de l'olla 110

Barcelona

Torrent de l'olla 110

Barcelona

Mon-Fri, 10h-14 / 17h-20h

SAB appointment

Young Designers Awards - jury in Extremadura
·

Young Designers Awards - jury in Extremadura

·
Anna Wintour said that it takes 10 years to create a fashion brand. Indeed it is true and I sincerely believe that any type of shortcut in that growth can be very dangerous in the professional life of any designer. But nevertheless, It is also true that the story of an artist and any designer is made of milestones, achievements and conquests.
Maybe my life as a designer has changed the day the National Association of Young Designers He named me the "Best Designer in Extremadura" (over there by the 2013) and the representative of the region in the National Awards of Young Designers.
After that achievement, more and more women wanted to know my work (and buy my creations), I opened my first own store in Mérida, they gave me some more awards both in Madrid and in Extremadura, I opened my second own store in Barcelona and within a couple of months I will parade for the first time on the most important catwalk in Spain: the Barcelona Bridal Week 2019 - but I will talk about this another day ...
Now Years later, I was there again in Extremadura but this time as part of the jury that would choose the Best Young Designer in the region. Whenever I can, I like to be there for the event and as a way of supporting Extremaduran fashion.
Already a couple of years ago I had the honor of playing a jury too, last year I could not attend for professional reasons, but this year I did not want to miss it again and the gala was not for less.
How godmother of the awards, was Raquel Sanchez Silva, the presenter of the Masters of Sewing program at TVE.
Then the jury was completed by Laura Victoria, former Miss Paquita Torres, Viscount Ana María, fashion designer Manuel Lobo, a representative of the Extremadura Channel, one of my favorite dressmakers Maria José Soler and, finally, myself.
The public filled the venue, as I had never seen it before - I dare even say that there were more people than in many Mercedes Benz Fashion Week, 080 or other national fashion events.
And then the protagonists: the young designers who paraded their collections. What level!
The quality of designers continues to rise every year and any of these designers has immense potential that Spanish fashion should not waste. Y Spain should not miss the opportunity to promote a national fashion that creates industry, art and promotes talent.
Total, I want to emphasize that there I have not seen "good and bad" or "winners and losers." All the participants seemed frankly good to me, I hope that this experience has helped them to grow in their career as designers and that they never give up on their dream. It is what I did at the time.
There are simply collections that make a lot of sense in today's society and other collections are more framed in specific trends or more subjective tastes. But, once again I insist, none of the collections was bad.
Entonces let's talk about the 3 collections that I liked the most.
One of them did not even compete this year, but was the big winner last year. And not only in Extremadura, but she was the winner in the national awards. Laura Manuela Sánchez is currently the "best young designer" in Spain and the title is clearly deserved.
This Extremaduran created one of the most beautiful collections I have ever seen, inspired by Extremaduran folklore but with a touch of romanticism so current, and at the same time commercial, that I would wear all the garments of her collection at various events of my life.
Then I couldn't stop looking at Marta Gómez de Marinetti Project, one of the designers who chose the prize. How I liked what it brought to the catwalk. A very athleisure collection, commercial, with sustainable fabrics and with a message that I simply loved.
In my opinion she could have been the winner, for her artistic, social and commercial vision. I hope you have many opportunities in the near future, because in a few years, this woman may be going far in fashion.
I will see how I can help or contribute in this regard ...
Finally, let's talk about the big winner: Marce Trigo.
For the jury, the victory was very clear and for me on a personal level, although I always remain impartial with the responsibility I have, at the end of the event I felt very happy for Marce, for 3 reasons:
The first of these reasons is because, years ago, Marce was my assistant in my atelier de Mérida and I know the passion that this young talent has for fashion. I have met few people in my life who liked fashion as much as I did, in an authentic way and beyond glamor and famoseo - but Marce is one of those people and also does not stop training, travel and progress as a designer . And the collection he presented is proof of that.
The second because most designers are dedicated to designing garments of the past. Every year, I live the return of the past decades, between the years 50 to the 90, which becomes already very boring ... But Marce dared to design what the future may be, which has a lot of merit.
Finally, the third reason It is because there is a lesson that we must all draw from his victory.
Marce was presented to these awards for 3ª time. In the first one, 2 years ago I was also part of the jury but as judges we did not hesitate to attribute the award to another great designer, María Engo.
Last year I know that he also competed, but I could not make a presence in the awards for professional reasons, so I did not know in person his collection and finally won Laura Manuela Sánchez - who already knows that he reached the national awards in Madrid and the He won categorically.
Then, After insisting for 3ª time, Marce's time finally came and very deservedly.
This is fashion, a bit like life itself, and that is why not everyone goes far in this difficult world. We must not give up, but at the same time we must be flexible; you have to evolve, grow and continue taking solid steps, without wanting to grow too fast, because the learning curve in fashion is very long and during this process one will always make mistakes.
So congratulations to the winner and this must be the lesson that is left for all other designers.
A lesson that I try to remember as a designerAt least until reaching 10 years with my own studio and preferably until I retire.
Lorena Panea.